Who Started Crusty Demons: The Origins Of A Motocross Legend

The Crusty Demons got their start in 1994 when filmmakers Jon Freeman and Dana Nicholson decided to capture the thrilling world of American pro motocross riders. They wanted to show the world what it was like to be a rider, pushing the limits and performing incredible feats. Their goal was to go beyond the typical racing footage and showcase the lifestyle, the adrenaline, and the raw talent of these athletes. They started by filming riders tackling massive jumps, soaring high above the sand dunes, mountains, and even houses!

Imagine a motocross rider launching off a ramp, soaring through the air, a blur of motion against a backdrop of blue sky. It was this kind of spectacle that Freeman and Nicholson sought to capture, to share with the world. They understood that there was an audience who craved more than just the races; they wanted to see the heart and soul of motocross. The Crusty Demons were born out of this desire to connect with that audience and share the passion of these daring riders.

This initial footage, a glimpse into the world of these daredevils, laid the foundation for what would become the Crusty Demons. It wouldn’t be long before their film, “Crusty Demons of Dirt,” would be released, capturing the attention of motocross fans and giving rise to a legendary brand.