Who Is The Richest Red Bull Owner In Thailand?

Chalerm Yoovidhya and his family are the richest in Thailand, according to Forbes’ list of Thailand’s 50 Richest. Their wealth increased significantly, reaching $36 billion, a jump of $2.6 billion thanks to the impressive growth of Red Bull’s revenue.

This massive wealth accumulation can be attributed to the success of Red Bull, the energy drink that has become a global phenomenon. The Yoovidhya family owns a significant stake in Red Bull, and their fortune is directly tied to the brand’s performance.

Red Bull’s success story is fascinating. It began in Thailand in the 1980s with the creation of a unique energy drink called Krating Daeng which translates to “Red Bull” in Thai. The drink was initially targeted at truck drivers and laborers, and its popularity quickly spread throughout Thailand.

In the 1990s, Austrian entrepreneur Dietrich Mateschitz, a former marketing executive for a multinational consumer goods company, discovered Krating Daeng during a trip to Thailand. He was immediately impressed by the drink’s unique flavor and energizing effects. Mateschitz saw the potential for a similar product in the Western market, and he partnered with the Yoovidhya family to launch Red Bull globally.

The rest, as they say, is history. Red Bull became a global sensation, and the Yoovidhya family’s fortune skyrocketed. Their story is a testament to the power of innovation and the ability to recognize and capitalize on a market opportunity.