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Home » Does Barbie Still Make Money? A Look At The Brand’S Enduring Success

Does Barbie Still Make Money? A Look At The Brand’S Enduring Success

Does Barbie still make money?

Mattel is definitely still making money off of Barbie! The toy giant reported a whopping 9% increase in sales during the third quarter of 2023, reaching a total of $1.92 billion. This success is largely thanks to Barbie and Hot Wheels, which are clearly still very popular with kids and collectors alike. Even though Mattel’s profits are facing some pressure in other areas, Barbie’s popularity is definitely helping to keep the company afloat.

Barbie’s enduring popularity can be attributed to a number of factors. First, Barbie has always been a versatile and adaptable toy, evolving with the times and reflecting changing cultural trends. From the original “career girl” Barbies to the more recent “fashionista” and “diversity” lines, Mattel has consistently updated the Barbie brand to keep it relevant to each generation. This ability to adapt and appeal to a wide range of interests has helped to ensure Barbie’s longevity. Secondly, the “Barbie” brand has become synonymous with childhood and imagination, making it a timeless and beloved toy for generations of girls. This strong brand recognition has helped to drive sales for Mattel, even in a competitive toy market.

Thirdly, the success of the recent “Barbie” movie, starring Margot Robbie and Ryan Gosling, has given the franchise a new boost in popularity. The movie’s strong box office performance and positive critical reception have introduced a new generation to the Barbie brand, further cementing its place in popular culture. The movie also contributed to a surge in sales of both new and vintage Barbie dolls. The success of the movie is a testament to Barbie’s timeless appeal and enduring popularity. As the movie’s success continues to reverberate, it’s likely that Barbie’s star will continue to shine brightly for Mattel, ensuring that the brand continues to be a major source of revenue for the company.

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